With the increasingly prominent environmental issues, the global automotive industry structure reshaping, countries have introduced measures to strengthen policy support for new energy vehicles. Europe as the second largest new energy vehicle market after China, the development of the booming, whether it is the vehicle or upstream and downstream industries, are in the midst of rapid growth, and has become an important destination for China's new energy enterprises to go overseas. Among them, the charging pile market is growing rapidly, with a huge demand gap. On the one hand, the market demand is ahead of the North American market, and on the other hand, the market saturation degree is lower than that of China, so there are more opportunities. However, different countries have launched different support policies, and the development trend is not the same, entering the market of each country faces different opportunities and challenges.